Stay & Play: Unveiling the Secret of AD Games.

What is the use of ads if they don't convert? Has this thought ever crossed your mind?

Ads are seen everywhere and every time, especially on social media. Companies talk to customers, listen to what they say, and try to make ads that people will like and share.

But it's not easy – as more companies join the game, people get better at ignoring ads. To win, brands need to keep coming up with new ideas and making ads that feel real and meaningful to people.

Let's identify the problem.

Many potential customers, while operating an app or when they're on a website, just want to move on so fast whenever they see an ad pop up. The message from the ad might be passed, but rather than take action, they exit the ad as soon as they're allowed. Yes, that 'X' button that is at the top right/left corner of the ad.

The Solution.

Here's the catch - ads with gamified content. You want to keep them engaged, interested, and thirsty for more.

Gamification. 

Gamification transforms traditional advertisements into interactive experiences that users can play and enjoy. Instead of simply watching a video or looking at images, consumers become active participants in the brand's story.

These ad games come in various forms, from simple quizzes and puzzles to more elaborate challenges and competitions. For example, a clothing brand might create a virtual dressing room where users can mix and match outfits, or a food company might develop a cooking game featuring their products.

The appeal of ad games lies in their ability to entertain and incentivize participation. By offering rewards such as discounts, coupons, or exclusive content, brands motivate users to engage with their ads and spend more time interacting with their brand.

Here's a more interesting catch : Tell your brand story, and include your clients or potential clients in your story. They become characters in their version of your story.

Moreover, ad games provide valuable data and insights into consumer behavior. Companies can track user interactions, preferences, and performance metrics to refine their marketing strategies and better understand their target audience.

Overall, gamification offers a fresh and engaging approach to advertising, blurring the lines between entertainment and promotion. As brands continue to explore new ways to connect with consumers, ad games are likely to play an increasingly prominent role in the evolving landscape of digital marketing.

 At Purple Arcade, we put brand's marketing first and implement innovative strategies to help generate revenue. We specialize in promoting our clients' products and services through games.

Check our case studies here.