Fun Everywhere
Games as Marketing
Games as Marketing
We specialize in marketing products & services through games we build.
You know the market is rigged. Unskippable video ads and blinking banners just don’t do the trick anymore. Meanwhile, Paid Search costs keep increasing. You know that in today’s attention economy marketing campaigns require a new way to engage with customers.
Welcome to Purple Arcade - where we believe fun can be found anywhere.
We produce industry leading Advertising Games that promote your business and services. We specialize in producing innovative gameplay features that keep your customers engaged, while informing them about the quality of your product. Our innovative approach creates games so unique, fun & viral that they lead to sales conversions for your business.
So what are you waiting for? Contact us today, and let the games begin.
Every person watches the same video ad, but no two people play a game the same way. Inherently, a user's game experience feels personal.
Instead of showing users they can be strong, powerful & wealthy with your product - why not make them feel that way? Your customers could be the ones wielding the magical sword of your brand, battling ferocious enemies while saving the day. They could be the ones collecting your branded treasures that protect the town from disaster. Or they could be the ones wearing a space suit, fixing the broken ship engine with your specialized tools. The Space Colonists will survive the meteor storm because of you!
A banner ad can only inform a user. But a game invites a player into your world.
We’ve seen our own site retention rates go up by as much as 18x after we’ve added a game, and sharing rates by as much as 5x.
Targeting search terms can be costly, especially in competitive short tail search markets. Promoting your site & business through “games” side steps the issue.
For example:
1. We discuss project particulars including your timeframe and budgetary needs
2. We outline potential concepts, and agree on the artistic direction for the game
3. We review the core gameplay loop & overall development schedule
4. Once we have a plan you love, Purple Arcade begins development
5. You see early prototypes, and provide feedback to adjust the final product
6. Once finalized, we ship the ad-game on your schedule
7. We can also provide updates & features to keep users coming back for more
CHECK OUR SOME OF OUR CASE STUDIES!
Samurai Slash
Exciting but simple, our highest user retention on record!
Refuge Sea
We can build games with topical relevance. We believe games can engage players in sensitive subject matters, no matter how difficult they may be.
Outlaw Shodown
A game as fast-paced as your product or service, packed with action that keeps players tapping!
Mercenary Quest
Easy to learn, difficult to master turn-based games that can be played at the player’s own pace. Is your audience waiting in line for their latte? Give them a fun game to play and they won’t even notice the time fly by.
See our Case Studies page for our full list of built games.
Games we build can now be integrated within the Purple Arcade Network.
Purple Arcade Network is a set of Cloud services that includes:
According to App Annie statistics, roughly 25% of mobile Apps are launched only once. Meanwhile a significant subset of Apps installed through paid advertising aren’t ever launched.
These numbers vary from segment to segment, but the bottom line is acquisition costs & attrition rates for mobile Apps is exceptionally high.
Purple Arcade’s games are designed to work in any browser, be it mobile, desktop or tablet. Our games require no installation to play on any device. This means your clients will be able to play your ad game the moment they see it.
Not only can we build your ad game, but we can also design & publish its accompanying website. We can even handle DevOps & SEO needs for you!
In the world of gaming, simplicity often reigns supreme. Enter "Meat Check" – a game that proves even the simplest concepts can spark meaningful conversations.
In the bid to navigate the current business landscape in the world, finding innovative ways to boost sales revenue is essential for success and may not be achieved easily.
By infusing the retail experience with the excitement of gaming, brands are creating unforgettable interactions that leave a lasting impression. Here's 3 ways to elevate your revenue and give better customer experience.
As advocates for immersive and engaging gaming experiences, we applaud Tilting Point and Hilfiger Ventures for their efforts in bringing FashionVerse to life and creating a platform that seamlessly blends fashion and gaming.
