WELCOME TO PURPLE ARCADE!

Fun Everywhere

Games as Marketing

What do we do?

We specialize in marketing products & services through games we build.

30+

years of game development experience

10+

titles shipped, from Triple-A to Casual mobile

10,000+

users have played Purple Arcade games

You know the market is rigged. Unskippable video ads and blinking banners just don’t do the trick anymore. Meanwhile, Paid Search costs keep increasing. You know that in today’s attention economy marketing campaigns require a new way to engage with customers.

Welcome to Purple Arcade - where we believe fun can be found anywhere.

We produce industry leading Advertising Games that promote your business and services. We specialize in producing innovative gameplay features that keep your customers engaged, while informing them about the quality of your product. Our innovative approach creates games so unique, fun & viral that they lead to sales conversions for your business.

So what are you waiting for? Contact us today, and let the games begin.

Why advertise with games?

Every person watches the same video ad, but no two people play a game the same way. Inherently, a user's game experience feels personal.

Instead of showing users they can be strong, powerful & wealthy with your product - why not make them feel that way? Your customers could be the ones wielding the magical sword of your brand, battling ferocious enemies while saving the day. They could be the ones collecting your branded treasures that protect the town from disaster. Or they could be the ones wearing a space suit, fixing the broken ship engine with your specialized tools. The Space Colonists will survive the meteor storm because of you!

A banner ad can only inform a user. But a game invites a player into your world.

STATISTICS

We’ve seen our own site retention rates go up by as much as 18x after we’ve added a game, and sharing rates by as much as 5x.

Paid Search & SEO Optimizations

Targeting search terms can be costly, especially in competitive short tail search markets. Promoting your site & business through “games” side steps the issue.

For example:

“Car insurance” costs $110 for top of page bids. Meanwhile “Car games” cost less than $2 and can be targeted to the same audience.
Maybe you’re targeting social settings? “Beer near me” costs $8.50 while “Party Games” costs $1.68.
If your product is for stay at home parents - “Cleaning Products” can cost up to $10, while “Games for my children” is just a few pennies.

ADVERTISING WITH GAMES CAN

Enable your company to sell your product in a more engaging way
Access parts of your customer base that regular marketing has failed to reach
Incentivize users to return to your site, even after they have purchased your products
Ultimate pew pew pew easter egg in the code (free of charge)

How we work

The Design Process Partnership

1. We discuss project particulars including your timeframe and budgetary needs

2. We outline potential concepts, and agree on the artistic direction for the game

3. We review the core gameplay loop & overall development schedule

4. Once we have a plan you love, Purple Arcade begins development

The Development Process

5. You see early prototypes, and provide feedback to adjust the final product

6. Once finalized, we ship the ad-game on your schedule

7. We can also provide updates & features to keep users coming back for more

The World's Leading Advertising Gaming Firm

CHECK OUR SOME OF OUR CASE STUDIES!

Meat Check

Outlaw Shodown

Push To Win

Refuge Sea

See our Case Studies page for our full list of built games.

Purple Arcade Network

Games we build can now be integrated within the Purple Arcade Network.

Purple Arcade Network is a set of Cloud services that includes:

Game Challenges, which gives players milestones to aim for.
Leaderboards, which lets players dynamically compete against others.
Invite friends, which increases your user base and player engagement.

Tap & Play!

According to App Annie statistics, roughly 25% of mobile Apps are launched only once. Meanwhile a significant subset of Apps installed through paid advertising aren’t ever launched.

These numbers vary from segment to segment, but the bottom line is acquisition costs & attrition rates for mobile Apps is exceptionally high.

Purple Arcade’s games are designed to work in any browser, be it mobile, desktop or tablet. Our games require no installation to play on any device. This means your clients will be able to play your ad game the moment they see it.

Marketing Strategies with Purple Arcade

Placement: include your brand in the game, e.g. match the letters of your logo to win points.
Gameplay integration: where the actual gameplay matches the marketing message. See: Refuge Sea.
Games as a Service: where every week, there’s new content, and on-going community engagement
Location-based games: where the person is playing the game matters, e.g. players can win points for playing at different stores
Product and promotion: Let players know about new discounts, sales, and products available. Imagine your new product in the game!
Sales tie-ins: reward player engagements with discounts, e.g. invite 5 players, get a discount. Purchasing products can even grant in-game abilities or features!
Player achievements: top ten players in a given state, etc. get a social media shout-out

Not only can we build your ad game, but we can also design & publish its accompanying website. We can even handle DevOps & SEO needs for you!